I have been working with data-driven solutions and business models since 2007. The first start-up was about increasing the success of telephone campaigns and recommendation engines for e-commerce. In 2013 the development of the own Start-Ups Synop System started. With the KI Out-of-box Software Synop Analyzer, experts can gain insights independently. In 2015, the marketing focus was placed on applications in industry and the automotive sector. As an electronics engineer, it is now possible to combine years of knowledge from data analysis with electronics experience. According to the motto: Data and analyses are only means to an end, the focus is on gaining knowledge in the use of AI software and in customer projects. Predictive services, condition monitoring, fault cause analysis and process optimization are typical applications.