Some sectors appear more stubborn than others. Despite quotas, forward-thinking attitudes and political correctness, the decision-makers continue to be predominantly men. You don’t need wide-ranging studies to confirm that, you just need to take a brief look around at EMO Hannover, the world's biggest trade fair dedicated to what some might call the 'macho' metalworking industry. So what exactly do men like doing besides making important decisions and building things? That's right - they like playing! That was the 'vice' that Dormer Pramet decided to exploit at its stand this year, where it set up a slot-car racetrack that drew not only vast hordes of men, but even one or two women, too. What's more, the best racers were in for a real treat, with the winner on each day taking home tickets to the DTM Championship final in Hockenheim.
Once visitors had succumbed to the draw of slot-car racing, they were usually quite open to talking to staff from the Czech tools specialist. "EMO 2017 was a complete success for us," sums up Elke Aurand, General Manager of Dormer Pramet in Germany and the living, breathing contradiction to the 'men-only theory'. "Campaigns such as a free A002 drill, a scratchcard play for our 'Pramet ProLog' automatic tool management system and inclusion in the official EMO Guided Tours brought a lot of visitors to our stand." But all is not lost for those who missed the chance to visit the Dormer Pramet stand at EMO 2017! Virtual visitors to www.dponemo2017.com can take a tour of the stand online, check out the comprehensive product portfolio and browse additional info. It’s just a shame they can't try their hand at slot-car racing.